February 3, 2017
PBH’s 2016 Year-End Results
2016 PBH SRDs of the Year and Excellence Award Honorees
2017 Annual Conference – Register Today!
An Industry Resource: January Webinars
February Social Media Posts
Thank You! New and Returning Donors
For Produce for Better Health Foundation, 2016 was again highlighted by excellent media and social media impressions, strong website traffic, and strong industry support. Ongoing outreach to health professionals, including supermarket dietitians, implementation of a Store Tour Grant program and the Formula 5 Marketing Competition, release of the Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption, 2007-2015 report and a new Health & Wellness Resource Guide rounded out the year at PBH. Highlights include:
Media: Generated primarily through print and electronic PR and communication efforts, the year ended with nearly 50B media impressions, 14% higher than 2015. The likes and followers for all Fruits & Veggies—More Matters® social media channels increased in 2016 as well; Facebook likes (928K) increased 29% for the year, Twitter followers (59K) were up 10%, Pinterest likes (12K) increased 10%, and Instagram followers (nearly 14K) were up 116% for the year.
Web: The average monthly visits to FruitsAndVeggiesMoreMatters.org were 364K, up 4% over the 2015 average.
Industry: We will be honoring the 83 Fruits & Veggies—More Matters Role Models and 29 Champions for their support in 2016 at PBH’s upcoming Consumer Connection Annual Conference. We hosted Business Exchange Roundtables with buyers and supermarket dietitians at the PBH 2016 Consumer Connection Annual Conference and will do so again in 2017. We also maintained outreach efforts to independent retailers, including attending, exhibiting and speaking at the 2016 National Grocers Association conference and expo, and hosting 17 supermarket dietitians and bloggers at PBH’s 2016 Supermarket RD Program at Fresh Summit.
Grants/Competitions: PBH’s Store Tour Training Program grants were awarded to 16 universities in 2016. Altogether, a total of 38 nutrition/dietetic programs and 800 nutrition/dietetic students have been trained to host store tours, giving fruit and vegetable tours to nearly 6,000 consumers. Twenty-nine university student teams competed in PBH’s Formula Five marketing competition, with finalists competing at the 2016 annual conference. A total of 38 teams have submitted proposals for the next round of competition.
Health Influencers: PBH’s outreach to nearly 20,000 educators and health professionals continued through the sharing of education materials on our websites, including monthly pre-drafted social media posts, new food plates, and 6 webinars. Updates to more than 200 fruit/vegetable nutrition facts panels were made due to FDA’s recent labeling updates and the first 41 items were incorporated into a new Health & Wellness Resource Guide for Fruit & Vegetables, including health claims for each. Needed updates to existing information and additional commodities will be added to the guide twice per year.
Research: Preparations for 2017’s research were finalized and will be fielded early in 2017, with a goal of providing more action-oriented messaging for the industry to leverage in their marketing efforts. A cumulative report of Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption, 2007-2015 was released in 2016.
To continue its longstanding history of identifying and honoring the hard work of industry members, apart from their company, who have gone ‘above and beyond’ in their support of the foundation’s mission, Produce for Better Health Foundation (PBH) is pleased to announce the 2016 Supermarket Dietitians of the Year, and Ambassador Excellence Award honorees.
The Ambassador Excellence Award Honorees were selected from a group of over 30 PBH Ambassadors who have demonstrated the greatest amount of support, in terms of breadth and depth, for PBH throughout 2016. A PBH Ambassador is an individual passionate about the foundation’s mission and the Fruits & Veggies—More Matters® national health campaign and who are putting this passion to work.
2016 Ambassador Excellence Award Honorees:
PBH’s Supermarket Dietitians of the Year award recognizes the top supermarket registered dietitians and/or health and wellness staff for their support of Fruits & Veggies—More Matters and of the collective goal of the increasing the sale and consumption of fruit and vegetables.
2016 Supermarket Dietitians of the Year:
Looking to enhance your marketing plan? Look no further than the PBH 2017 Annual Conference! The conference unites companies and individuals for a noteworthy 3-day conference full of high-energy sessions, one-on-one business meetings, up-to-date research, and a variety of interactive events designed specifically to help you build strategic alliances that enhance your brand’s marketing efforts!
The conference will be held, April 5-7 in Scottsdale, Arizona. Registration closes March 29, 2017.
Nearly 40% of all food in America goes to waste, and this number has doubled since the 1970's. Growing food that goes uneaten creates vast economic, environmental, and social hardships. While wasted food happens across the entire food supply chain, the majority of it happens in the retail and consumer sectors. In January, PBH hosted a 2-part series of webinars on this topic, targeted to health professionals. The first webinar discusses how consumers can dial back how much food they waste, and the second discusses food waste from the grower perspective, including what they do to minimize waste. Both webinars can be viewed on the PBHFoundation.org website.
A great start to a healthy heart is to fill it with LOVE, FRUITS & VEGGIES! Spread the love with your fans by sharing our social media posts!
Donor Recognition: Your Support Matters!
PBH is pleased to recognize the following companies who have contributed to the Foundation from December 15 through January 23, 2017. Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.
Returning Trustees ($10,000+ Contribution):
California Strawberry Commission
Donors Who Increased Their Annual Contribution:
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