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Each day Americans are bombarded by dozens of conflicting messages about food. Sometimes health professionals can't even agree on what we should eat for optimal health. One thing they can agree on: Eat more fruits and vegetables. The scientific evidence is clear, and overwhelming. These foods can help maintain a healthy weight, and help reduce the risk of diet-related chronic diseases – such as heart disease, diabetes, stroke and certain types of cancer. All that, and they come in such colorful, varied and delicious packages!

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Fruits & Veggies—More Matters Market Research
5 A Day Research
General Research
Phytochemical Info Center

PBH Resource Guide for Researchers
Based on the 2012 Behavioral Economics and the Psychology of Fruit and Vegetable Consumption review, these strategies, tools and resources are designed to help consumers include more fruits and vegetables. Resource Guide for Researchers [PDF]

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For more information about Research, please contact PBH's Elizabeth Pivonka.

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