Science is on Our Side
Each day Americans are bombarded by dozens of conflicting messages about food. Sometimes health professionals cant even agree on what we should eat for optimal health. One thing they can agree on: Eat more fruits and vegetables. The scientific evidence is clear, and overwhelming. These foods can help maintain a healthy weight, and help reduce the risk of diet-related chronic diseases – such as heart disease, diabetes, stroke and certain types of cancer. All that, and they come in such colorful, varied and delicious packages!
Primary Shoppers’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption 2012 vs 2014
Using data from PBH’s annual survey of moms and primary shoppers from 2012 and 2014, this report was created to help you understand the similarities and differences of primary shoppers when deciding to purchase, prepare and consume fruit and vegetables. This report also includes ideas on sales and communication strategies for the fruit and vegetable industry, health influencers and policy makers.
PBH Resource Guide for Researchers
Based on the 2012 Behavioral Economics and the Psychology of Fruit and Vegetable Consumption review, these strategies, tools and resources are designed to help consumers include more fruits and vegetables. Resource Guide for Researchers [PDF]
About the Buzz Consumer News (External)
For more information about Research, please contact PBH's Elizabeth Pivonka.