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PBH Research
Helping to Close Important Knowledge Gaps


PBH conducts an array of research to understand fruit and vegetable health benefits, consumer attitudes, current consumption, effective behavior change research as well as monitoring policies related to fruits and vegetables.


Research by Date
2014
2013
2012
2011
2010
2009
2008
2007
2006
2004



2014 Primary Shoppers’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption 2012 vs 2014
Using data from PBH’s annual survey of moms and primary shoppers from 2012 and 2014, this report was created to help you understand the similarities and differences of primary shoppers when deciding to purchase, prepare and consume fruit and vegetables. This report also includes ideas on sales and communication strategies for the fruit and vegetable industry, health influencers and policy makers.

 

2014 Primary Shoppers' Report

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2014 Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption 2007-2014
Using data from PBH’s annual survey of Moms with kids 10 and under from 2007-2014, this cumulative report was created to help you identify sales and communication strategies related to key trends and findings. The report also includes key insights into the awareness of the Fruits & Veggies—More Matters® brand and how that awareness translates to sales and increased consumption.

 

PBH's 2014 Mom Survey

Infograph


2013 Fruit & Vegetable Shopper Personas
Using PBH’s 2012 Primary Shopper data and the support of DGWB and OnResearch, you can find values and psychographics of the top users of various forms of fruit and vegetables, as well as those consumers who provide the best opportunity (opp) for growth in each category [Read Review]. The top users and those consumers who provide the best opportunity for growth were taken from these separate cluster analyses below:

100% Fruit Juice
100% Vegetable Juice
Canned Fruit
Canned Vegetables
Dried Fruit
Fresh Fruit
Fresh Vegetables
Frozen Fruit
Frozen Vegetables


2013 Annual Mom Tracking Survey
PBH conducts an annual in-depth survey of Gen X and Y Moms as one way to continue to learn about their attitudes and beliefs, their buying patterns, and preferences towards fruits and vegetables. The survey also includes insights on awareness of the Fruits & Veggies—More Matters brand.


Past GenX Mom Reports
2011
2010
2009


    2012 Primary Shoppers/Moms with Kids 10 & Under Study
    PBH conducted an in-depth survey of Primary Shoppers/Moms with Kids 10 & Under as one way to continue to learn about attitudes and beliefs, buying patterns, and preferences towards fruits and vegetables. The survey also includes insights on awareness of the Fruits & Veggies—More Matters brand. Read Review


    Summary & Key Points
    100% Juice
    Canned
    Dried
    Fresh
    Frozen
    View All


      2012 Behavioral Economics and the Psychology of Fruit and Vegetable Consumption: A Scientific Review
      Research has shown that the use of certain marketing displays, tools, incentives, and promotions can make it easier for consumers to make fruit and vegetable consumption decisions that support long-term health. In this scientific overview, we outline tools that encourage the purchase and intake of more fruit and vegetables. As this literature review shows, there is evidence specific tools can or may be effective. Read Review



      2011 Fruits, Vegetables, and Health: A Scientific Overview
      The purpose of this review is to summarize current studies related to consumption of fruits and vegetables and health. Data for the review were collected from database searches of PubMed and Medline for peer-reviewed articles published between July 1, 2006, and January 5, 2011. Read Review


      2011 Fruits, Vegetables, and Behavior Change: A Scientific Overview
      The purpose of this systematic review is to provide a description of selected literature reporting the effect of behavior-based interventions on fruit and vegetable consumption, including special subgroups within the population such as children and minorities. Read Review



      2010-2011 Commodity Research
      Since 2007 PBH has conducted an annual in-depth survey of over 1,000 moms as one way to continue to learn about their attitudes and beliefs, buying patterns, and preferences towards fruit and vegetables. In 2010 & 2011, the survey included questions about specific fruits and vegetables and purchasing behavior. In addition, PBH purchased National Eating Trends data in 2010 and there were some useful insights about specific fruits and vegetables.

       

      Apples
      Bell Peppers
      Blueberries
      Carrots
      Celery

      Cherries
      Grapes
      Kale
      Lettuce
      Nectarines

      Peaches
      Pears
      Potatoes
      Spinach
      Strawberries



      2010 National Action Plan to Promote Health Through Increased Fruit and Vegetable Consumption, 2010 Report Card
      Executive Summary, the Full Report Card, or view the Grades Only. PBH plays a key monitoring role in the effort to increase fruit and vegetable consumption. PBH led the development of the original 2005 National Action Plan and its subsequent 2010 Report Card. While progress was made in some areas in 5 years, more work needs to be done to increase fruit and vegetable consumption.


      2010 GAP Analysis
      2010 Gap Analysis, The Fruit & Vegetable Consumption Challenge: How Federal Spending Falls Short of Addressing Public Health Needs
      Prepared in time for 2012 Farm Bill discussions, this 2010 Gap Analysis outlines how USDA spending for fruits and vegetables is out of synch with their own dietary recommendations.
      Full Report
      Executive Summary


      2010 State of the Plate Report
      2010 State of the Plate, 2010 Study on America’s Consumption of Fruits & Vegetables
      Through 2010 State of the Plate, PBH provides information on consumption of fruits and vegetables. Good news: children under the age of 12 are increasing fruit & veggie consumption! Teens and the elderly, however, have decreased their consumption since 2004.

       

       

      2008 Produce First! American Menus Initiative - 2008 event report and foodservice research. View Report


      2007 Adding Healthier Foods, Fruits and Veggies to Menus - Foodservice research. View Report

       

      2007 Produce First! American Menus Initiative - 2007 event report and foodservice research. View Report


      2006 Produce First! American Menus Initiative - 2006 event report and foodservice research. View Report

       

      2005 The State of America's Plate - PBH-commissioned research offers behavioral snapshot.

       

      2004 Menu Trends Report - Making the case to put more fruits and vegetables on American menus.

       

      2004 AC Neilsen 5 A Day Survey Results

       


      For more information on PBH Research, please contact PBH's Elizabeth Pivonka.

       

      Other Research Topics
      Fruits & Veggies—More Matters Market Research
      5 A Day Research
      General Research
      Phytochemical Info Center

       

      Also See
      Past Programs

       

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