PBH Research Helping to Close Important Knowledge Gaps
PBH conducts an array of research to understand fruit and vegetable health benefits, consumer attitudes, current consumption, effective behavior change research as well as monitoring policies related to fruits and vegetables.
2013 Fruit & Vegetable Shopper Personas
Using PBH's 2012 Primary Shopper data and the support of DGWB and OnResearch, you can find values and psychographics of the top users of various forms of fruit and vegetables, as well as those consumers who provide the best opportunity (opp) for growth in each category [Read Review]. The top users and those consumers who provide the best opportunity for growth were taken from these separate cluster analyses below:
2013 Annual Mom Tracking Survey
PBH conducts an annual in-depth survey of Gen X and Y Moms as one way to continue to learn about their attitudes and beliefs, their buying patterns, and preferences towards fruits and vegetables. The survey also includes insights on awareness of the Fruits & Veggies—More Matters brand.
2012 Primary Shoppers/Moms with Kids 10 & Under Study
PBH conducted an in-depth survey of Primary Shoppers/Moms with Kids 10 & Under as one way to continue to learn about attitudes and beliefs, buying patterns, and preferences towards fruits and vegetables. The survey also includes insights on awareness of the Fruits & Veggies—More Matters brand. Read Review
2011 Fruits, Vegetables, and Health: A Scientific Overview
The purpose of this review is to summarize current studies related to consumption of fruits and vegetables and health. Data for the review were collected from database searches of PubMed and Medline for peer-reviewed articles published between July 1, 2006, and January 5, 2011. Read Review
2010-2011 Commodity Research
Since 2007 PBH has conducted an annual in-depth survey of over 1,000 moms as one way to continue to learn about their attitudes and beliefs, buying patterns, and preferences towards fruit and vegetables. In 2010 & 2011, the survey included questions about specific fruits and vegetables and purchasing behavior. In addition, PBH purchased National Eating Trends data in 2010 and there were some useful insights about specific fruits and vegetables.