PBH Research Helping to Close Important Knowledge Gaps
PBH conducts an array of research to understand fruit and vegetable health benefits, consumer attitudes, current consumption, effective behavior change research as well as monitoring policies related to fruits and vegetables.
2012 Behavioral Economics and the Psychology of Fruit and Vegetable Consumption: A Scientific Review
Research has shown that the use of certain marketing displays, tools, incentives, and promotions can make it easier for consumers to make fruit and vegetable consumption decisions that support long-term health. In this scientific overview, we outline tools that encourage the purchase and intake of more fruit and vegetables. As this literature review shows, there is evidence specific tools can or may be effective. Read Review
2012 Primary Shoppers/Moms with Kids 10 & Under Study
PBH conducted an in-depth survey of Primary Shoppers/Moms with Kids 10 & Under as one way to continue to learn about attitudes and beliefs, buying patterns, and preferences towards fruits and vegetables. The survey also includes insights on awareness of the Fruits & Veggies—More Matters brand. Read Review
2011 Fruits, Vegetables, and Health: A Scientific Overview
The purpose of this review is to summarize current studies related to consumption of fruits and vegetables and health. Data for the review were collected from database searches of PubMed and Medline for peer-reviewed articles published between July 1, 2006, and January 5, 2011. Read Review
2011 Fruits, Vegetables, and Behavior Change: A Scientific Overview
The purpose of this systematic review is to provide a description of selected literature reporting the effect of behavior-based interventions on fruit and vegetable consumption, including special subgroups within the population such as children and minorities. Read Review
2011 Gen X Moms' Attitudes and Beliefs Related to Fruit & Vegetable Consumption
PBH conducts an annual in-depth survey of Gen X and Y Moms as one way to continue to learn about their attitudes and beliefs, their buying patterns, and preferences towards fruits and vegetables. The survey also includes insights on awareness of the Fruits & Veggies—More Matters brand.
2010 National Action Plan to Promote Health Through Increased Fruit and Vegetable Consumption, 2010 Report Card
Executive Summary, the Full Report Card, or view the Grades Only.
PBH plays a key monitoring role in the effort to increase fruit and vegetable consumption. PBH led the development of the original 2005 National Action Plan and its subsequent 2010 Report Card. While progress was made in some areas in 5 years, more work needs to be done to increase fruit and vegetable consumption.
2010 State of the Plate, 2010 Study on America's Consumption of Fruits & Vegetables Through 2010 State of the Plate, PBH provides information on consumption of fruits and vegetables. Good news: children under the age of 12 are increasing fruit & veggie consumption! Teens and the elderly, however, have decreased their consumption since 2004.
