Produce for Better Health Foundation
Produce for Better Health Foundation
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Produce for Better Health Foundation

Produce for Better Health Foundation
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PBH Research
Helping to Close Important Knowledge Gaps

PBH conducts an array of research to understand fruit and vegetable health benefits, consumer attitudes, current consumption, effective behavior change research as well as monitoring policies related to fruits and vegetables.

 

Research by Date
2013
2012
2011
2010
2009
2008
2007
2006
2004

 

2013 Fruit & Vegetable Shopper Personas
Using PBH's 2012 Primary Shopper data and the support of DGWB and OnResearch, you can find values and psychographics of the top users of various forms of fruit and vegetables, as well as those consumers who provide the best opportunity (opp) for growth in each category [Read Review]. The top users and those consumers who provide the best opportunity for growth were taken from these separate cluster analyses below:

 

2013 Annual Mom Tracking Survey
PBH conducts an annual in-depth survey of Gen X and Y Moms as one way to continue to learn about their attitudes and beliefs, their buying patterns, and preferences towards fruits and vegetables. The survey also includes insights on awareness of the Fruits & Veggies—More Matters brand.

 

2012 Primary Shoppers/Moms with Kids 10 & Under Study
PBH conducted an in-depth survey of Primary Shoppers/Moms with Kids 10 & Under as one way to continue to learn about attitudes and beliefs, buying patterns, and preferences towards fruits and vegetables. The survey also includes insights on awareness of the Fruits & Veggies—More Matters brand. Read Review

 

2012 Behavioral Economics and the Psychology of Fruit and Vegetable Consumption: A Scientific Review
Research has shown that the use of certain marketing displays, tools, incentives, and promotions can make it easier for consumers to make fruit and vegetable consumption decisions that support long-term health. In this scientific overview, we outline tools that encourage the purchase and intake of more fruit and vegetables. As this literature review shows, there is evidence specific tools can or may be effective. Read Review

 

 

2011 Fruits, Vegetables, and Health: A Scientific Overview
The purpose of this review is to summarize current studies related to consumption of fruits and vegetables and health. Data for the review were collected from database searches of PubMed and Medline for peer-reviewed articles published between July 1, 2006, and January 5, 2011. Read Review

 

2011 Fruits, Vegetables, and Behavior Change: A Scientific Overview
The purpose of this systematic review is to provide a description of selected literature reporting the effect of behavior-based interventions on fruit and vegetable consumption, including special subgroups within the population such as children and minorities. Read Review

 

 

 

2010-2011 Commodity Research
Since 2007 PBH has conducted an annual in-depth survey of over 1,000 moms as one way to continue to learn about their attitudes and beliefs, buying patterns, and preferences towards fruit and vegetables. In 2010 & 2011, the survey included questions about specific fruits and vegetables and purchasing behavior. In addition, PBH purchased National Eating Trends data in 2010 and there were some useful insights about specific fruits and vegetables.

 

Apples
Bell Peppers
Blueberries
Carrots
Celery

Cherries
Grapes
Kale
Lettuce
Nectarines

Peaches
Pears
Potatoes
Spinach
Strawberries



2010 National Action Plan to Promote Health Through Increased Fruit and Vegetable Consumption, 2010 Report Card
Executive Summary, the Full Report Card, or view the Grades Only. PBH plays a key monitoring role in the effort to increase fruit and vegetable consumption. PBH led the development of the original 2005 National Action Plan and its subsequent 2010 Report Card. While progress was made in some areas in 5 years, more work needs to be done to increase fruit and vegetable consumption.

 

2010 GAP Analysis
2010 Gap Analysis, The Fruit & Vegetable Consumption Challenge: How Federal Spending Falls Short of Addressing Public Health Needs
Prepared in time for 2012 Farm Bill discussions, this 2010 Gap Analysis outlines how USDA spending for fruits and vegetables is out of synch with their own dietary recommendations.
Full Report
Executive Summary

 

 

2010 State of the Plate Report
2010 State of the Plate, 2010 Study on America's Consumption of Fruits & Vegetables
Through 2010 State of the Plate, PBH provides information on consumption of fruits and vegetables. Good news: children under the age of 12 are increasing fruit & veggie consumption! Teens and the elderly, however, have decreased their consumption since 2004.

 

 

2008 Produce First! American Menus Initiative - 2008 event report and foodservice research. View Report


2007 Adding Healthier Foods, Fruits and Veggies to Menus - Foodservice research. View Report

 

2007 Produce First! American Menus Initiative - 2007 event report and foodservice research. View Report


2006 Produce First! American Menus Initiative - 2006 event report and foodservice research. View Report

 

2005 The State of America's Plate - PBH-commissioned research offers behavioral snapshot.

 

2004 Menu Trends Report - Making the case to put more fruits and vegetables on American menus.

 

2004 AC Neilsen 5 A Day Survey Results



For more information on PBH Research, please contact PBH's Elizabeth Pivonka.

 

Other Research Topics
Fruits & Veggies—More Matters Market Research
5 A Day Research
General Research
Phytochemical Info Center

 

Also See
Past Programs

 

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