National Action Plan
PBH conducts an array of research to understand fruit and vegetable health benefits, consumer attitudes, current consumption, effective behavior change research as well as monitoring policies related to fruits and vegetables.
2015 The Impact of Policy Recommendation with Limiting and Inclusive Language on Consumers Perceptions and Intent to Purchase Fresh and Packaged Forms of Fruits & Vegetables
During a time when consumers are not eating even half of their recommended amount of fruits and vegetables, how we talk about fruits and vegetables is important. Recent PBH research shows that policy language should encourage all forms of fruits and vegetables so people can feel good about the purchases they’re making and find more ways to increase their intake.
2015 National Action Plan Report Card
This latest report, like the two previous reports, outlines the progress that has been made in certain strategic areas related to fruit and vegetable consumption, but also the need for more work to be done. Like the 2005 and 2010 reports, PBH led the development of this updated report card. Please consider a donation when you download this report.
2015 Dads’ vs. Moms’ Attitudes Related to Fruit & Vegetable Consumption
Does Dad differ from Mom when it comes to getting the family to eat fruits and vegetables? PBH’s latest report addresses this question plus Dad’s increasing role as the primary food shopper and chef, and more. Please consider a donation when you download this report.
2015 Gap Analysis
This 2015 Gap Analysis outlines how USDA, NIH, CDC and spending for fruits and vegetables is out of synch with their own dietary recommendations. Please consider a donation when you download this report.
2015 State of the Plate
The 2015 State of the Plate report provides key insights and trends in consumption of fruit and vegetables over the past 5years, including a look at future consumption projections. Please consider a donation when you download this report.
2014 Primary Shoppers’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption 2012 vs 2014
Using data from PBH’s annual survey of moms and primary shoppers from 2012 and 2014, this report was created to help you understand the similarities and differences of primary shoppers when deciding to purchase, prepare and consume fruit and vegetables. This report also includes ideas on sales and communication strategies for the fruit and vegetable industry, health influencers and policy makers. Infograph
Please consider a donation when you download this report.
2014 Moms’ Attitudes and Beliefs Related to Fruit & Vegetable Consumption 2007-2014
Using data from PBH’s annual survey of Moms with kids 10 and under from 2007-2014, this cumulative report was created to help you identify sales and communication strategies related to key trends and findings. The report also includes key insights into the awareness of the Fruits & Veggies—More Matters® brand and how that awareness translates to sales and increased consumption. Infograph
Please consider a donation when you download this report.
2013 Fruit & Vegetable Shopper Personas
Using PBH’s 2012 Primary Shopper data and the support of DGWB and OnResearch, you can find values and psychographics of the top users of various forms of fruit and vegetables, as well as those consumers who provide the best opportunity (opp) for growth in each category [Read Review]. The top users and those consumers who provide the best opportunity for growth were taken from these separate cluster analyses below:
2013 Annual Mom Tracking Survey
PBH conducts an annual in-depth survey of Gen X and Y Moms as one way to continue to learn about their attitudes and beliefs, their buying patterns, and preferences towards fruits and vegetables. The survey also includes insights on awareness of the Fruits & Veggies—More Matters brand.
2012 Primary Shoppers/Moms with Kids 10 & Under Study
PBH conducted an in-depth survey of Primary Shoppers/Moms with Kids 10 & Under as one way to continue to learn about attitudes and beliefs, buying patterns, and preferences towards fruits and vegetables. The survey also includes insights on awareness of the Fruits & Veggies—More Matters brand. Read Review
2012 Behavioral Economics and the Psychology of Fruit and Vegetable Consumption: A Scientific Review
Research has shown that the use of certain marketing displays, tools, incentives, and promotions can make it easier for consumers to make fruit and vegetable consumption decisions that support long-term health. In this scientific overview, we outline tools that encourage the purchase and intake of more fruit and vegetables. As this literature review shows, there is evidence specific tools can or may be effective. Read Review
2011 Fruits, Vegetables, and Health: A Scientific Overview
The purpose of this review is to summarize current studies related to consumption of fruits and vegetables and health. Data for the review were collected from database searches of PubMed and Medline for peer-reviewed articles published between July 1, 2006, and January 5, 2011. Read Review
2011 Fruits, Vegetables, and Behavior Change: A Scientific Overview
The purpose of this systematic review is to provide a description of selected literature reporting the effect of behavior-based interventions on fruit and vegetable consumption, including special subgroups within the population such as children and minorities. Read Review
2010-2011 Commodity Research
Since 2007 PBH has conducted an annual in-depth survey of over 1,000 moms as one way to continue to learn about their attitudes and beliefs, buying patterns, and preferences towards fruit and vegetables. In 2010 & 2011, the survey included questions about specific fruits and vegetables and purchasing behavior. In addition, PBH purchased National Eating Trends data in 2010 and there were some useful insights about specific fruits and vegetables.
2010 National Action Plan to Promote Health Through Increased Fruit and Vegetable Consumption, 2010 Report Card
Executive Summary, the Full Report Card, or view the Grades Only. PBH plays a key monitoring role in the effort to increase fruit and vegetable consumption. PBH led the development of the original 2005 National Action Plan and its subsequent 2010 Report Card. While progress was made in some areas in 5 years, more work needs to be done to increase fruit and vegetable consumption.
2010 Gap Analysis, The Fruit & Vegetable Consumption Challenge: How Federal Spending Falls Short of Addressing Public Health Needs
Prepared in time for 2012 Farm Bill discussions, this 2010 Gap Analysis outlines how USDA spending for fruits and vegetables is out of synch with their own dietary recommendations.
2010 State of the Plate, 2010 Study on America’s Consumption of Fruits & Vegetables
Through 2010 State of the Plate, PBH provides information on consumption of fruits and vegetables. Good news: children under the age of 12 are increasing fruit & veggie consumption! Teens and the elderly, however, have decreased their consumption since 2004.
2007 Adding Healthier Foods, Fruits and Veggies to Menus - Foodservice research. View Report
2005 The State of America's Plate - PBH-commissioned research offers behavioral snapshot.
2004 Menu Trends Report - Making the case to put more fruits and vegetables on American menus.
For more information on PBH Research, please contact PBH's Elizabeth Pivonka.