PBH is able to broaden the consumption message beyond
what any single industry is capable of taking on its own. PBH brings together
government agencies, non-profit organizations, members of the fruit and vegetable
industry and others interested in increasing consumption to benefit America’s
health.
The success of Produce for Better Health Foundation is an indicator of what
the foundation can accomplish with the support of our members and contributors.
Our accomplishments toward fostering a healthy food environment include:
SUCCESS!
PBH has successfully leveraged private industry resources to offer sound and
effective nutrition marketing programs designed to increase sales and consumption.
More than 500 companies have embraced
the 5 A Day program
To date in 2005, more than 258 million media impressions have been generated
through PBH public relations efforts, valued at $35 million.
Consumers who are aware of the Color Way program are 3 times more likely
to eat their recommended daily servings of fruits and vegetables – and
spend 20% more in the process. –2005 PBH/ACNielsen
SUCCESS!
PBH works to motivate key consumer influencers with education tools focused
on fostering healthy eating habits that include fruits and vegetables.
In 2004, with support from the California Department
of Health Services, two 30-second public service announcements concerning
the impact of fruits and
vegetables in fighting obesity were created. Each 30-second spot ran
as part of California’s 5 A Day annual paid television schedule
and as national public service announcements through PBH.
Each year, PBH reaches nearly 100,000 educators
and health professionals with Color Way campaign materials for use in
their own educational efforts.
The “Eat Your Colors Every Day Salad Bar and Salad Options Project” in
Florida Schools generated an increase in fruit and vegetable consumption
ranging from 9% -31% in the schools studied.
In 2004, fruit and vegetable mentions on the nation’s top 200 restaurant
menus increased 42% and 30% respectively from the prior year.
“PBH works actively every day to create demand for fruits and vegetables
and is proud to offer our supporters an extension of their marketing efforts
through a national network of resources and marketing expertise.” –Elizabeth
Pivonka, Ph.D., R.D., president and CEO, Produce for Better Health Foundation
Encourage your company to become a champion for healthy eating with fruits
and vegetables by joining PBH today. To learn more about what PBH can do to
support your company’s business plan, contact please contact Development Department today!
