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Donor Tools & Ideas
Promoting Fruits & Veggies—More Matters

Your Help is Needed!

Fruits & Veggies—More Matters™ Month comes each September but promoting the brand is a year-round commitment. Below are some great tools and ideas to help you engage people in the fruit and vegetable consumption conversation encouraging moms to introduce more fruits and veggies during all eating occasions.

OBJECTIVES
• Promote Fruits & Veggies—More Matters
• Generate media attention nationwide and encourage “how to” ideas
• Demonstrate the breadth and depth of support and activity from National   Partners, State Coordinators, Retailers, and the Industry as a whole
  

GET INVOLVED!

Here are 13 easy-to-implement, no/low cost tools and ideas your organization can use to support Fruits & Veggies—More Matters. Pick one or two or create your own activity.
Just be sure to do something!

Tools & Ideas
(You'll need your Donor password for some links. Contact Allison Kissel for help.)

1. Talking Points Incorporate in your communication vehicles to employees and consumers.

2. Press Release Template Issue a press release.

3. PBH's Keeping Moms Informed e-newsletter Forward the latest issue to your employees/distribution lists and encourage them to Opt-in!

4. Sample Script Change your phone system’s “HOLD” music to a message about September’s observance.

5. Kid's Activity Pages Post on your website to encourage consumer participation in September’s observance. or distribute to your mailing lists.

6. Web Button Place a link on your website to fruitsandveggiesmorematters.org.

7. In-store Broadcasting Network (IBN) Donate some of your time to September’s observance. Example Customize Fruits & Veggies—More Matters messages with your specific product.

8. Calendars Identify September as Fruits & Veggies—More Matters month on your monthly/yearly calendars (too late for'07 or '08? Mark it for '09 and beyond).

9. Fruits & Veggies—More Matters Logo Include on appropriate product packaging, private label, or PLU stickers. License Agreement.

10. Retail Tool Kit Reach out to Retailers, including the Department of Defense Commissaries. Tip Work with them to include Fruits & Veggies—More Matters messaging in their communications and promotions - encourage POS use.

11. "Proud Supporter" Sign Display your PBH “proud supporter” sign at every trade show you attend. Also available in hard copy. Contact Kathleen Ruf.

12. State Coordinators Collaborate with your State Coordinator on an activity.

13. Displays Create a display in your organization’s foyer, employee’s lunchroom or conference room highlighting September's observance.
See our Low cost promotional items

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