Please use the following
tools and information to make your
Fruits & Veggies—More Matters® marketing
as effective as possible. If you don’t see what you need or require special assistance, please contact Kristen Stevens, Sr. Vice President.
RESEARCH STATISTICS
Fact Sheets for your website, presentations, newsletters, or press releases.
Check out our In-store Radio Scripts and a Calendar of Events outlining key 'celebrations' and various ideas on how you can promote fruits and vegetables to consumers within your store.
Half Your Plate Marketing Tools
Social Media . Web . News
We've created social media, website and newsletter marketing tools to help you promote USDA's MyPlate and the Half-Your-Plate concept, including our Facebook MyPlate Makeover Challenge!
More Matters Pledge Toolkit
The obesity epidemic in America is a national health crisis. As a community, we all need to do what we can to fight and win against this epidemic. The consumption of fruits and vegetables is critical to the fight against obesity. So join the fight by using the following free, customizable and downloadable elements of the Fruits & Veggies…Today and Every Day! Toolkit.
Be Healthy, Be You Toolkit
These new tools provide helpful tips, recipes, and other information to help all of your customers be all they can be when it comes to their health. Each tool can be customized for your needs and are also downloadable, making your marketing efforts simple and easy.
30 Ways in 30 Days Toolkit
These new ad tools from PBH offer your customers timely ideas on how to stretch their food dollars with fruits and vegetables. You're encouraged to use them in your September advertising - and beyond!
Spanish Toolkit
Check out our Spanish Toolkit with Consumer Columns, Ad Slicks, and Sign Templates! An English version of each downloadable is provided as well so it's easy to follow along in either language.
Fruit and Vegetable of the Month Ad Tools
Check out these ad tools [Recipes, Consumer Columns, Ad Slicks] for commodities which correspond with the Fruit or Vegetable of the Month highlighted on FruitsAndVeggiesMoreMatters.org.
Take Your Kids to the Supermarket Promotion A series of fun, educational in-store activities to help moms and dads introduce fruits and vegetables to their children. Add your logo, print and distribute!
NEW! FDA Nutrition Facts Posters
These posters contain nutrition information for the 20 most frequently consumed raw fruits and vegetables. We encourage you to download the posters, then print and display them for your customers to see.
Print Advertising Materials
Logos, item-specific nutrition copy, ad slicks and drop-ins to make your Fruits & Veggies—More Matters advertising easy.
Radio & Web
Radio scripts you can use for media buys or
in-store use. Copy and graphics for your website.
POS Materials
Signs, posters, brochures to help you communicate Fruits and Veggies—More Matters to your customers at the point of purchase!
If you would rather receive a CD containing all our marketing tools, please contactKristen Stevens.
