Wilmington, Del. - Kids have a new destination for fun on the Internet, FoodChamps.org! Part of the Fruits & Veggies—More Matters® health initiative, this new website will educate kids about fruits and vegetables, and encourage them to eat more, while they play games, fill in coloring pages, and explore other fun, interactive activities.

“Our new website, FoodChamps.org, gives us the opportunity to show children that fruits and veggies can be fun,” said Elizabeth Pivonka, Ph.D., R.D., president and CEO of Produce for Better Health Foundation (PBH) the nonprofit entity behind the Fruits & Veggies—More Matters health initiative. “The games and activities found on the site are age appropriate and designed to educate children about fruits and vegetables and encourage them to eat more.”

The new site is designed with children ages two through eight in mind and features the Fruit and Veggie Color Champions™. Kids learn about the Champions and then choose one to show them around the site. While on the site, children can have fun with fruit and vegetable math, play a fruit and veggie matching game, and even print out recipes to cook with an adult helper. They can also print out pages from the site to color with their own crayons or color special online coloring pages to print for Mom or Dad. Additionally, the site directs adults to the Fruits & Veggies—More Matters consumer website for user-friendly cooking advice, nutrition information and shopping tips to help them and their families eat more fruits and vegetables for their better health.

“We know it can be difficult to get kids to eat fruits and vegetables with so many other choices available, but we hope to help moms by offering a fun way for kids to learn about fruits and veggies in an online environment, where they feel comfortable,” said Pivonka. “This new website features great games and activities to get kids excited about fruits and vegetables and help them start eating more.”

Phase I of FoodChamps.org is up and running, but look for more fruit and veggie fun to come in Phase II.  The “Get Kids Involved” section of fruitsandveggiesmorematters.org links to the new kids’ site and offers a quick preview of what kids will find there. Downloadable games and coloring pages on the Fruits & Veggies—More Matters site will remain available there.



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About Produce for Better Health Foundation

Produce for Better Health Foundation is a nonprofit organization whose mission is to lead the way to achieving increased daily consumption of fruits and vegetables by leveraging private industry resources, leveraging public sector resources, influencing policy makers, motivating key consumer influencers, and promoting fruits and vegetables directly to consumers. PBH, together with CDC and other national partners, recently launched a new national health initiative- Fruits & Veggies—More Matters®, the next generation of the 5 A Day campaign. To learn more, visit www.pbhfoundation.org and www.fruitsandveggiesmorematters.org.