The State of America's Plate PBH-commissioned research offers behavioral snapshot
How many of us are eating the recommended amount of
fruits and vegetables? Does awareness increase consumption? (Answer:
Yes!) What encourages, or
discourages, our consumption? PBH’s State of the Plate research answers
these and other questions. Collected by NPD FoodWorld® Research Group
and ACNielsen for PBH, State of the Plate offers the very latest snapshot
of consumers’ fruit and vegetable consumption and purchasing trends.
The 2005 research was sponsored by Bayer CropScience; the summary report was
made possible by funding from California Department of Food and Agriculture.
NPD data is extracted from NPD’s National Eating
Trends reports from 2,000 households of 5,000 individuals, a geographically
and demographically
representative sample. Reports were analyzed for the year ending February 2004.
Each household reported their consumption for a two-week period; reports were
collected throughout the year to account for seasonal variation.
Conducted in February 2005, the ACNielsen research
consisted of a 14-question, closed-end survey sent by email to a representative
sample of U.S. households.
Responses were received from 2,597 households, a 64% response rate.
