Produce for Better Health Foundation created the 5 A Day The Color Way campaign to help
people include a greater number and variety of fruits and vegetables in their meals and snacks.
The concept behind this campaign is that all fruits and vegetables can be classified into one
of five color groups: blue/purple, green, white, yellow/orange, and red.
If you eat at least one cup from each color group, you're on your way to getting your 5 cups per day.
Although there are thousands of phytochemicals, this site will focus on carotenoids, flavonoids, and a few
other phytochemicals that are found predominantly in fruits and vegetables.
For more information, contact Elizabeth Pivonka, President & CEO, Ph.D., R.D.
