Since the early 1990’s, the produce industry
has turned to Produce for Better Health Foundation (PBH) for assistance with
developing nutrition messages
and incorporating them into promotions.
PBH’s staff of dietitians and nutrition marketing specialists is recognized
as the “go to” resource for fruit and vegetable nutrition information.
Our nationally recognized Color Way program has proven time and again to be
a consumer-friendly way to encourage increased produce consumption while providing
customers easy access to an essential daily dietary recommendation in the battle
for good health.
Compliance
Who can you count on to stay on top of the latest research
and data about fruit and vegetable nutrition? Who can help develop
unique product
recipes or consumer literature that complies with the most current information
and government guidelines? Who can assure that your packaging or labeling statements
will deliver the most effective, up-to-date nutrition messages? PBH.
We know compliance. And we assist produce industry members on a regular basis
with everything from brochures, labels, recipes, POS materials and more.
Looking for nutrition marketing partners? We can help.
We count packers, growers, shippers and retailers from around the country
as our members. Like you, these people have an interest in developing nutrition
marketing programs that are going to deliver bottom-line results.
Whether you’re seeking other vendors to help
complement or fill out a promotion – or retailers interested in taking
your nutrition program to market – we can bring you all together.
Collaboration
Partnership is what it’s all about. A retailer may be looking for an
enhanced nutrition image – a vendor wants to sample product to encourage
increased trials – and PBH wants to get our message of good nutrition
to the public. Our approach to nutrition marketing programs is to work with
all partners to help each achieve their unique goals.
PBH staff has experience in developing a full range of marketing
activities.
No matter how simple or complex your promotional needs, chances are we can
help.
