No matter how simple or complex your promotional needs, chances
are we can
help.
Recipe development and approval
We work with our nutrition experts and professional chefs to develop recipes
that fit within the current guidelines of the USDA, HHS and NCI requirements.
Website information, development and links.
We can and have worked to assist members with content for websites, from
simple links to PBH site to product and brand specific information, recipes,
activities
and more.
Editorial copy
Our education and nutrition marketing staff can provide copy for newsletters
and other consumer communications tools. They have a unique gift for taking
the latest science in fruit and vegetable nutrition and converting it into
customer-friendly copy.
Consumer surveys and other measurable activities
We are in a unique position to apply industry data relating to fruit and vegetable
use, attitudes and trends to the results of promotions. We have experience
in creating and evaluating promotions utilizing a variety of marketing techniques,
including in-store, media, direct marketing and events.
In-store promotions
Need assistance planning and executing against an in–store event? Give
us a call. Our experienced staff has worked with a variety of partners to develop
POS materials, programs and sampling for in-store promotions covering one store
to over 1,700 stores.
Point-of-Sale materials
PBH has a variety of stock, off-the-shelf POS materials that many partners
find useful in planning in-store events. We also work with many companies
to create and produce item or brand specific materials. We can make sure
your materials are not only effective consumer tools, but also comply with
the latest nutrition science – using it to give your products a nutritional
edge!
Sell-in at retail
With nearly 18,000 retail locations in the United States participating in some
form of The 5 A Day the Color Way program, PBH is a viewed as a trusted colleague
to the retail community. And we know the retail business. If you need a partner
to assist with sell-in of your program to a specific retailer (or if you’re
in search of a retailer to help implement a nutrition marketing program),
we can help. PBH involvement adds instant credibility to your efforts at
retail.
Nutrition guidance and compliance
Not sure what nutrition statements you can make? What are the best product
attributes to focus on in your nutrition claims? What nutrition benefits
are customers looking for? Are your programs, recipes, claims in compliance
with current nutrition labeling laws?
PBH staff knows the answers. You’ll get invaluable,
trusted advice by licensed dietitians with advanced degrees – people
who know the industry, the science and the current policy guidelines.
Marketing resources
In addition to bringing retail and vendor partners together, we can provide
connections to a variety of other marketing resources, including creative,
production, media and a dedicated promotional agency.
We can also provide connections to others interested in marketing in the health
and nutrition field, including Sesame Street, Dreamworks and Nickelodeon.
These resources can extend your program’s effectiveness.
