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Marketing Tools
Welcome Retail Members!

Please use the following tools and information to make your Fruits & Veggies—More Matters® marketing as effective as possible. If you don’t see what you need or require special assistance, please contact your PBH Regional Retail Specialist or Kristen Stevens, Sr. Vice President.

RESEARCH STATISTICS

Fact Sheets for your website, presentations, newsletters, or press releases.

CONSUMER INFORMATION

General Information
Retailer Press Release

THEMED MARKETING TOOLS



		More Matters Pledge Toolkit The obesity epidemic in America is a national health crisis. As a community, we all need to do what we can to fight and win against this epidemic. The consumption of fruits and vegetables is critical to the fight against obesity. So join the fight by using the following free, customizable and downloadable elements of the Fruits & Veggies…Today and Every Day! Toolkit. See Toolkit

		Strawberry Shortcake Toolkit A childhood icon, the sweet smelling, spunky redhead Strawberry Shortcake has a fresh new look for a new generation and now she can help you encourage kids to increase their consumption of fruit. Enjoy these fun templates we've created for you! See Toolkit

		Be Healthy, Be You Toolkit These new tools provide helpful tips, recipes, and other information to help all of your customers be all they can be when it comes to their health. Each tool can be customized for your needs and are also downloadable, making your marketing efforts simple and easy. See Toolkit

		30 Ways in 30 Days Toolkit These new ad tools from PBH offer your customers timely ideas on how to stretch their food dollars with fruits and vegetables. You're encouraged to use them in your September advertising - and beyond! See Toolkit

		Spanish Toolkit Check out our Spanish Toolkit with Consumer Columns, Ad Slicks, and Sign Templates! An English version of each downloadable is provided as well so it's easy to follow along in either language. See Spanish Tools

		Fruit and Vegetable of the Month Ad Tools Check out these ad tools [Recipes, Consumer Columns, Ad Slicks] for commodities which correspond with the Fruit or Vegetable of the Month highlighted on FruitsAndVeggiesMoreMatters.org. See Fruit Tools \| See Vegetable Tools

		Supermarket School Tour Kit Let us help you conduct informational in-store school tours about fruits & veggies. See Tour Kit

		Worksite Wellness Programs Ideas to incorporate Fruits & Veggies-More Matters® messaging, and more fruits and vegetables into your workplace. Download Tips and Ideas

		Take Your Kids to the Supermarket Promotion A series of fun, educational in-store activities to help moms and dads introduce fruits and vegetables to their children. Add your logo, print and distribute! See Activities, Resources & Tools

SEASONAL mARKETING TOOLS
		Seasonal Tip and Recipe Card Drop-Ins, Magazine Ads and Radio Scripts to make your Fruits & Veggies-More Matters advertising easy.
		SPRING Marketing Tools SUMMER Marketing Tools FALL Marketing Tools WINTER Marketing Tools



GENERAL MARKETING TOOLS
		NEW! FDA Nutrition Facts Posters These posters contain nutrition information for the 20 most frequently consumed raw fruits and vegetables. We encourage you to download the posters, then print and display them for your customers to see.

		Print Advertising Materials Logos, item-specific nutrition copy, ad slicks and drop-ins to make your Fruits & Veggies—More Matters advertising easy.

		Radio & Web Radio scripts you can use for media buys or in-store use. Copy and graphics for your website.

		POS Materials Signs, posters, brochures to help you communicate Fruits and Veggies—More Matters to your customers at the point of purchase!

If you would rather receive a CD containing all our marketing tools, please contact Jill LeBrasseur.

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