Produce For Better Health Foundation

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January 3, 2014

Resolve to do more in 2014
Speakers Announced for 2014 Consumer Connection Conference
Food Safety Efforts in Produce Production Webinar
Get Ready for National Nutrition Month in March
Sponsorship Spotlight – The Fruit & Veggie Connection Magazine
January Social Media Posts Now Available
Donor Recognition & New Donor Welcome: Your Support Matters!


Resolve to do more in 2014

For many of us, the start of a new year brings new enthusiasm, a new outlook, and many times, new personal and professional goals. That's what New Year's resolutions are all about – being better, living healthier, and doing more. As you ponder the changes you want (or need) to make and resolve to follow through on them, PBH encourages you to consider “being better” by finding opportunities to “do more” in 2014.

Like countless non-profit organizations across this country, PBH relies on the generosity of our donors to continue the important work of increasing the consumption of fruit and vegetables for a healthier America. We appreciate and value the commitment and contributions our donors make to support PBH and the Fruit & Veggies—More Matters initiative. Your support allows PBH to meet the demands for fruit and vegetable related information, resources and consumer behavior research.

This January, renew your commitment to PBH and re-energize your philanthropic spirit by doing more to further PBH's mission and the Fruit and Veggies—More Matters message. Here are some ideas for getting more involved!

Resolve to Give More:

  • Consider increasing your annual contribution amount
  • Take advantage of the many opportunities to sponsor PBH research, conferences, events, and activities

Resolve to Convey More:

  • Become an Ambassador, Role Model, Champion, or Dietitian of the Year
  • Add a link on your website to
For more information and other ideas for becoming more involved with PBH and Fruits & Veggies—More Matters, contact the PBH Development Department.

    Speakers Announced for 2014 Consumer Connection Conference

    Each year, PBH gathers hundreds of fruit and vegetable marketers, supermarket dietitians, suppliers, growers, processors and other industry professionals to share best practices, marketplace trends, and research data during the Annual Consumer Connection Conference. This year, join us in beautiful Scottsdale, Arizona for three days of interactive sessions, networking opportunities, and riveting presentations—and bring back a wealth of information to grow your business.

    The 2014 Consumer Connection Conference, held at the Hilton Scottsdale Resort and Villas from March 17-19, will feature four educational sessions focused on marketing and consumption strategies. The speakers for the educational sessions are:

    Lou Sena: Your Brand is Your Future First Educational Session, Tuesday, March 18, 2:00–3:15 p.m.


    Of all of the assets your company holds, nothing is as important as your brand. It is the promise between the company and its customers, and if you can craft a solid brand identity – or reposition a tired brand –you can leverage its equity to great results. Join industry professionals Lou Sena and Chris Bodmann of SenaReider as they discuss the potential a strong brand has for “sowing the seeds of future growth."

    Dr. Roberta Cook: Industry Trends & How Technology Can Improve Flavor & Consumption
    Second Educational Session, Tuesday, March 18, 3:45–5:00 p.m.

    Hear an overview of produce industry trends, including how the recession impacted fruit and vegetable consumption. Learn how technology can help bring the best product at an affordable price to consumers, while still making it profitable for growers, retailers, and foodservice operators. Session will feature a panel of industry professionals.


    Mark Weinfeld: BalancedHealthy Book 2—New Consumer Trends Shaping Six Segments
    Third Educational Session, Wednesday, March 19, 1:00-2:15 p.m.

    DGWB Advertising & Communications Agency is back by popular demand! The 2nd edition of their eye-opening BalancedHealthy series will deliver key consumer trends that impact each of the six BalancedHealthy segments, supported by examples of products, services and marketing programs driving these trends. This session will help you better engage and connect with the consumers whose lifestyles are influencing the future of commerce and branding; the BalancedHealthy.

    Kathy Powers: Hey Kids, Let's Cook! Demonstration
    Fourth Educational Session, Wednesday, March 19, 2:45-4:00 p.m.

    Come and see the Director and Host of Hey Kids, Let's Cook! Kathy Powers, cook with young budding chefs. Watch her stir things up with her teaching style as she gives children the opportunity to learn how to integrate healthy fruits vegetables in every meal, successfully cook for themselves, and receive nutrition instruction. Kathy filmed this past summer in the White House at the First Lady's Annual Healthy Lunchtime Challenge, and participated at the U.S. Department of Education Let's Read. Let's Move. Summer Series. Hey Kids, Let's Cook! is airing nationally on PBS and teaches our children to get in the kitchen at an early age, learn how to cook nutritious recipes, and help to develop a healthy lifestyle.


    For more information about the 2014 annual conference, including the meeting agenda, hotel accommodations, and registration , click Online registration, for questions or assistance with registration, please contact Event Manager Sharese Alston.

    See you in Scottsdale!

    Food Safety Efforts in Produce Production Webinar

    PBH's popular webinar series continues on January 10, 2014 with a webinar dedicated to the topic of food safety. “Food Safety Efforts in Produce Production” will explore the various systems and programs in place to improve and promote food safety efforts with fruits and veggies as well as the latest in food safety policy and news. .

    Our learning objectives in this webinar are threefold:

    • To understand how the produce industry is working to prevent microbial contamination of fruits and veggies in order to instill confidence about produce safety.
    • To recognize that food safety efforts in the produce industry are not awaiting government action, but are continual and date back many years.
    • To identify key consumer messages about keeping produce safe.

    This webinar is FREE, and will be held at 2 p.m. on Friday, January 10th. Please join us!


    Those interested can register online by January 6, 2014. Space is limited.  


    Get Ready for National Nutrition Month in March

    National Nutrition Month® is rapidly approaching, and to help retailers, suppliers, and health educators get ready, PBH encourages everyone to re-visit the wealth of prepared Fruits & Veggies—More Matters materials available for download from the PBH website, There are many items available from the PBH catalog, retail toolkit, or suppliers' toolkit that can support your National Nutrition Month® promotions.

    Make sure local teachers are aware of any educational events your organization has planned that feature Fruits & Veggies—More Matters. Call, e-mail, or write to local schools to let them know about Take Your Child to the Supermarket promotions, Supermarket School Tours, or other events. Use the Fruit & Veggie Happenings page to upload scheduled events or classes to obtain wider visibility for and increase attendance at those events.

    Think about donating Adopt-A-School kits to local elementary schools in honor of National Nutrition Month®. This type of donation offers a great media opportunity and can generate goodwill in the local community.

    For more information and other ideas for becoming more involved with Fruits & Veggies—More Matters, contact the PBH Development Department.

    Sponsorship Spotlight – The Fruit & Veggie Connection Magazine

    Reach, affordability, flexibility, and impact are a few of the many ROI indicators companies consider when determining how and where to spend their marketing and communication dollars. PBH offers a number of opportunities for donors and supporters to enhance the value of their brand and messaging.

    PBH is excited to announce that our 2014 sponsorships are now available! Each month, we will highlight a different sponsorship opportunity designed to further enhance your marketing and advertising this year. This month's feature is The Fruit & Veggie Connection – a magazine published twice a year for health professionals that helps summarize relevant and important information related to fruit and vegetables. The magazine helps summarize relevant research, studies, and other science-based resources related to fruit and vegetables.

    Working with PBH enhances the value of your message to consumers:


    • Distributed to more than 20,000 key health influencers, including supermarket dietitians, dietitians who interface with the media, university cooperative extension agents, WIC clinics, physicians, nurse practitioners, diabetes educators, university researchers, hospitals, and other nutrition health influencers and educators through distribution via mail, e-mail, tradeshows, and upon request.
    • Sponsor receives 50 copies; with option for more copies.

    Affordability & Flexibility:

    • Reasonably priced sponsorships levels ($2,500 - $4,200).
    • Advertorial size options to fit your budget (from ¼ page to full page).


    • Opportunities to target key consumer influencers in an environment that supports your message.
    • Advertorials have the ability to communicate lengthy, complex or detailed information and descriptions.

    Let PBH help you feature new products, research, promotions, websites, or ideas.

    For detailed information about all opportunities available, please visit the sponsorships section of the PBH Foundation website. For specific details about an opportunity, please send an email to the PBH Development Department.



    January Social Media Posts Now Available

    New Year, new opportunities, and new posts for 2014 to share with consumers! Share them with your followers as created or tweak them to suit your needs. Healthy New Year!


    PBH is pleased to recognize the following companies who have contributed their support of the Foundation from December 3, 2013 through January 2, 2014. Your generous contributions help support PBH's many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.

    New Donors:
    Family Tree Farms Marketing, LLC

    Donors Who Increased Their Annual Contribution:
    Big Chuy Distributors & Sons
    National Waremelon Promotion Board

    Returning Trustees ($10,000+ Annual Contribution):
    Chelan Fresh Marketing
    U.S. Potato Board

    Returning Donors:
    Associated Wholesale Grocers, Inc.
    Big Y Foods, Inc.
    California Fig Advisory Board
    Castellini Company
    Deardorff Family Farms
    Donelan's Supermarkets
    Gills Onions, LLC
    International Golden Foods, Inc.
    Keystone Fruit Marketing, Inc.
    Kingdom Fresh Produce, Inc.
    Oneonta Starr Ranch Growers
    Pace International, LLC
    Redner's Markets, Inc.
    Spartan Stores, Inc.



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