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February 9, 2018

Attend PBH’s 2018 Annual Conference!
New Research: Novel Approaches to Measuring and Promoting Fruit and Vegetable Consumption, 2017
Role Model/Champion Program
February Social Media Posts
Thank You! New and Returning Donors



Attend PBH’s 2018 Annual Conference!


Only one conference convenes the fruit and vegetable industry with thought leaders and consumer influencers around the shared goal of increasing Americans’ collective consumption. PBH’s Consumer Connection provides unique networking opportunities across the entire supply chain, future-focused education sessions, business exchange appointments, and fabulous food – all in an amazing location. Engage with others who desire to make an inspiring consumer connection with strategic intent, passion, and purpose.


Make plans to attend April 4-6, 2018 in Scottsdale, AZ.  To register and view the agenda, visit our event website.

New Research: Novel Approaches to Measuring and Promoting Fruit and Vegetable Consumption, 2017


Emerging research points to a relationship between fruit and vegetable consumption and emotional well-being. As professionals passionate about food and health, we need to find new ways to connect, inspire, and facilitate consumers toward incrementally increasing fruit and vegetable intake. Each year, Americans resolve to eat more fruit and vegetables. However, as time marches on, attention and energy toward continuing healthful behaviors begin to wane.


View this new research, as well as a recent webinar and other resources on this topic.

Role Model/Champion Program


In support of its mission to increase the consumption of fruit and vegetables, Produce for Better Health Foundation (PBH) is pleased to announce the Fruits & Veggies—More Matters® Role Models and Champions, Supermarket Dietitian of the Year and Excellence Award Honorees for 2017. These recipients have demonstrated the greatest amount of support, in terms of breadth and depth, for PBH throughout 2017. 


The outstanding efforts of these organizations and individuals will be formally acknowledged at an awards luncheon on April 6, 2018 during PBH’s Annual Conference: The Consumer Connection in Scottsdale, Arizona, April 4-6.


2017 Industry (Non-Retail) Role Models:

  • American Frozen Food Institute7
  • Apio, Inc.2
  • Avocados from Mexico2
  • Barsotti Family Juice Company5
  • Bayer5
  • Black Gold Farms5
  • California Avocado Commission6
  • California Cling Peach Board5
  • California Strawberry Commission5
  • Campbell Soup Company5
  • Can Manufacturers Institute4
  • Canned Food Alliance6
  • Chelan Fresh9
  • Del Monte Foods, Inc.7
  • Del Monte Fresh Produce8
  • Domex Superfresh Growers8
  • Duda Farm Fresh Foods7
  • Florida Fruit & Vegetable Association4
  • Giorgio Fresh Co.7
  • Green Giant™ Fresh3
  • Grimmway Farms5
  • Juice Products Association6
  • Market Fresh Produce, LLC3
  • Monsanto Company7
  • Monterey Mushrooms Inc3
  • National Watermelon Promotion Board3
  • Natural Delights5
  • Naturipe Farms, LLC4
  • Nestlé USA4
  • Okanagan Specialty Fruits2
  • Pacific Coast Producers7
  • Pear Bureau Northwest7
  • Pink Lady America2
  • Potatoes USA4
  • Produce Business Magazine2
  • Produce Marketing Association6
  • Red Sun Farms3
  • Robinson Fresh9
  • Ruiz Sales, Inc.6
  • Sage Fruit Company5
  • Seneca Foods Corporation7
  • Southern Specialties3
  • StarKist Co.2
  • Stemilt Growers LLC10
  • Subway4
  • Sunkist Growers, Inc.6
  • Sun-Maid Growers of California8
  • Sysco/FreshPoint4
  • Taylor Farms4
  • The Morning Star Company2
  • The Oppenheimer Group5
  • The Packer6
  • The Produce News2
  • The Walt Disney Company7
  • U.S. Apple Association6
  • Ventura Foods4
  • Welch’s7
  • Wonderful Citrus5
  • Zespri Kiwifruit 3

2017 Retail Role Models:

  • K-VA-T Food Stores2
  • Meijer, Inc.7
  • Niemann’s Foods, Inc./County Market4
  • Redner’s Markets, Inc.6
  • Robins Air Force Base4
  • Roundy’s Supermarkets, Inc.6
  • Skogen’s Festival Foods5
  • The Kroger Company6
  • Weis Markets, Inc.5

2017 Industry (Non-Retail) Champions:

  • AJ Trucco2
  • Alliance for Food & Farming2
  • Bejo Seeds, Inc.3
  • Blue Book Services, Inc.1
  • Blue Marble Brands2
  • Brothers-All-Natural3
  • Chartwells K122
  • Chilean Fresh Fruit Association3
  • Crown Poly, Inc.3
  • Dave’s Specialty Imports Inc.2
  • Dole Food Company1
  • Dole Packaged Foods, LLC1
  • Driscoll’s3
  • Earthbound Farms2
  • Josie’s Organics, Braga Fresh Family Farms2
  • Mariani Nut Company2
  • Mariani Packing Company, Inc.4
  • McDonald’s Corporation4
  • McEntire Produce, Inc.2
  • Melissa's Produce, Inc.1
  • Michigan Apple Committee2
  • Mushroom Council2
  • Ocean Mist Farms1
  • Ocean Spray Cranberries, Inc.2
  • Seald Sweet/Greenyard3
  • Tanimura & Antle1
  • Tree Top, Inc.1
  • Valley Fig Growers3
  • Wish Farms1

2017 Retail Champions:

  • Hy-Vee, Inc.4
  • Schnuck Markets, Inc.4
  • United Supermarkets2
  • Wakefern Food Corporation4

2017 Supermarket Dietitians of the Year:

  • Johna Mailolli, Shoprite of Tallman/Inserra Supermarkets
  • Ashley Martinez, Kroger
  • Hillary Pride, Hannaford Supermarkets

2017 Ambassador Excellence Award Honorees:

  • Dionysios Christou, Del Monte Fresh Produce N.A., Inc.1
  • Charlie Eagle, Southern Specialties2
  • Angela Fraser, California Avocado Commission1
  • Matt Middleton, Ventura Foods2
  • Roger Pepperl, Stemilt Growers LLC1
  • Richard Ruiz, Ruiz Sales, Inc.2
  • Brian Threlfall, Giorgio Fresh Co.4
  • Trish Zecca, Campbell Soup Company1

Note: Superscript indicates the number of years the organization has been an award recipient at this particular level of recognition. 

February Social Media Posts


A great start to a healthy heart is to fill it with LOVE, FRUITS & VEGGIES! Spread the love with your fans by sharing our social media posts!


Thank You! New and Returning Donors


PBH is pleased to recognize the following companies who have contributed their support of the Foundation from January 9, 2018 through February 2, 2018.  Your generous contributions help support PBH’s many activities to increase fruit and vegetable consumption. To find out how you can support PBH, and grow your business in the process, contact the PBH Development Department.


Donors Who Increased Their Annual Contribution:

Mucci International Marketing Inc.
Pear Bureau Northwest
Silgan Containers


Returning Trustees ($10,000+ Contribution):

California Cling Peach Board
Dole Packaged Foods, LLC


Returning Donors:

American Mushroom Institute
Bushwick Commission Company, Inc.
California Canning Peach Association
Castellini Company
Chilean Fresh Fruit Association
Four Seasons Produce, Inc.
Grupo Vegetables el Rey L.L.C.
International Golden Foods, Inc.
Kingdom Fresh Produce, Inc.
Leitz Farms, L.L.C.
Red Gold, Inc.
Redner's Markets, Inc.
Yucatan Foods


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